Every year, Hermès Paris crafts its collection and communication around one creative theme.  Our job was to use this theme (Métamorphose) to showcase the 2014 collection online.  In a film Directed by Julien Vallée, objects from the collection transform one after the other, creating an endless chain of metamorphosis in a surreal jungle setting. Handmade film techniques inspired by Hermès craftsmanship were used to make the film. The same artisanal approach was applied to every part of the campaign including banner advertising. For launch, Hermes.com underwent its own metamorphosis allowing people to jump into the endless loop from any point.

Credits:
Bridget Jung, Chief Creative Officer
Nicolas Thiboutot, Creative Director
Fred Roux, Senior Art Director
Chisato Tsuchiya, Senior Art Director
Agency : DigitasLBi Paris
Production Company : Vallée Duhamel

Awards
D&AD Bronze (Craft)
New York Festival Second Prize Award  (Digital : craft)
New York Festival Finalist Award  (Film : Apparel, Footwear & Accessories)
Epica Silver (Animation)
Clio Image Gold (Digital)
Clio Image Shortlist (Film)
Eurobest Silver - (Interactive : Craft Animation)
World Luxury Awards Gold  (Design & Accessories : Film)
Adweek Watch Awards
Grand Prix Stratégies du marketing digital
Grafika Grand Prize - Animation